I spend the first 45 minutes of every day reading blogs and forum. It's healthy to read lots of different viewpoints and have a good picture of what's happening around us. But, it's also easy to learn the wrong things from the "experts". Years ago (7 yrs?), there seem to be a consensus that reciprocal links no longer worked.
As a result, we abandoned the practice. The real lesson we should have learned was this -- reciprocal links became less effective, but so what? They were still a valuable tool. In reality, everything has become less effective than it was back in the salad days. So in fact, relative to all the other choices we have, reciprocal linking should have held its relative priority for us in the lineup of marketing tools.
We are getting back in the reciprocal linking business - you can read
more about that here.
Has reciprocal linking worked for you? Have you ever taken SEO advice you later regretted?
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