How many jobs?
In 1997 when I launched my first job board, you could put a handful of jobs online, call yourself a job board and attract attention. A lot of things were easier back then - Goto.com traffic cost just pennies and eventually when Google AdWords surfaced, it was dirt cheap also. No longer.
As monster.com and careerbuilder.com grew, important things began to change. The price of cost per click advertising rose quickly and the shine came off a niche job board if it did not overwhelmingly dominate its category.
I struggled on a regular basis with this question - how can LatPro thrive without the most Hispanic and bilingual jobs? Without the deepest and widest collection of jobs, how can we exist? Our answer, was quality and still we rely on lots of personal attention to quality. We hand review every company and every job posting. We watch how our customers use our database, etc.. We sometimes personally connect job seekers we know with recruiters when we see a good fit.
Those things are still important, but -- today we are in a situation where increasingly every job is everywhere. As a result, if the right jobs are not plentiful on your board, you are no longer in the game. If you won't display jobs from aggregators, your competitors will. Your niche competitor may even run Monster or Careerbuilder jobs. And your job board will not measure up with a small fraction of the jobs.
No matter what type of board you run, whether you use backfill or AdSense or not, job seekers are always leaving your website. Whether they are going to an employer's applicant tracking system, an aggregator, or another job board, our job sites are just waypoints. The real question is, will our job seekers return?
Job seekers will only return if you've got jobs.
In a nutshell, this is why we created JustJobs.com. So, if you are looking at how to supplement (backfill) the jobs on your board or are not happy with the current options, we may be able to help. We're looking for job boards interested in helping us test our recently developed export feed. It is not a revenue generator because we are not currently offering any CPC options at JustJobs. But, we are exploring ways to help you solve the jobs dilemma in a minimally painful way.
As monster.com and careerbuilder.com grew, important things began to change. The price of cost per click advertising rose quickly and the shine came off a niche job board if it did not overwhelmingly dominate its category.
I struggled on a regular basis with this question - how can LatPro thrive without the most Hispanic and bilingual jobs? Without the deepest and widest collection of jobs, how can we exist? Our answer, was quality and still we rely on lots of personal attention to quality. We hand review every company and every job posting. We watch how our customers use our database, etc.. We sometimes personally connect job seekers we know with recruiters when we see a good fit.
Those things are still important, but -- today we are in a situation where increasingly every job is everywhere. As a result, if the right jobs are not plentiful on your board, you are no longer in the game. If you won't display jobs from aggregators, your competitors will. Your niche competitor may even run Monster or Careerbuilder jobs. And your job board will not measure up with a small fraction of the jobs.
No matter what type of board you run, whether you use backfill or AdSense or not, job seekers are always leaving your website. Whether they are going to an employer's applicant tracking system, an aggregator, or another job board, our job sites are just waypoints. The real question is, will our job seekers return?
Job seekers will only return if you've got jobs.
In a nutshell, this is why we created JustJobs.com. So, if you are looking at how to supplement (backfill) the jobs on your board or are not happy with the current options, we may be able to help. We're looking for job boards interested in helping us test our recently developed export feed. It is not a revenue generator because we are not currently offering any CPC options at JustJobs. But, we are exploring ways to help you solve the jobs dilemma in a minimally painful way.
Comment
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Comment by Eric Shannon on July 19, 2009 at 9:07am -
"Can you not succeed in other areas than just job postings? Do you really have to have the most job postings or quality postings?"
sure you can, in the right niche - but examples are few and far between. media bistro.com is the best I know of. can anyone else point to others?
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Comment by Suresh-NicheJobs.com on July 18, 2009 at 2:29pm - Eric, I completely agree with your view on Job Boards are just a stopping point. As long the site is a stopping point, the site has a chance..
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Comment by Tim on July 18, 2009 at 12:31am - Can you not succeed in other areas than just job postings? Do you really have to have the most job postings or quality postings?
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Comment by Eric Shannon on July 16, 2009 at 11:44am
- yes I will e-mail you Matt
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Comment by Matt Barcus on July 16, 2009 at 11:06am - Hey Eric...do you have any examples of your site in action on a specific job board?
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Comment by Dennis Gorelik on July 14, 2009 at 3:21pm -
1) Aggregators exclude some suspicious jobs from their search indexes. At least some aggregators.
2) What feeds do you consume?
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Comment by Eric Shannon on July 14, 2009 at 2:19pm
- we use feeds only, no scraping. aside from that, i don't think we are doing anything in that area very differently from the other aggregators..
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Comment by Dennis Gorelik on July 14, 2009 at 1:41pm
- Eric, where are you getting jobs for JustJobs.com and how are you making sure they are not scam/spam?
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